Customer Service Defined

Customer service can be defined as; An organization’s ability to fulfill their customers’ wants and supply their needs.

Customers and business owners and managers always like to talk about what good customer service is (and isn’t). One of the better definitions we have found is: “excellent customer service (is) the ability of an organization to constantly and consistently exceed the customer’s expectations.”

By accepting this above definition your company will need to expand their ability to manage the services offered to a customer. Your new goal is to consistently EXCEED your customers’ expectations. This will affect every aspect of your business. To rise up to this level of service, everyone in your company must be committed to make the best decisions for the results desired to impress your customers, not just those employees of our business that are face-to-face with the customer.

This level of service can only be accomplished once you make a commitment to learn what our customers’ needs and wants are. Then you MUST develop and implement a plan of  action.

By providing this level of customer service your small business can distinguish itself from the competition.

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Listening is a Skill

“Do you hear what I am thinking?” That is a stupid question, right? Not really. To listen well you must be able to understand the very thought process of the speaker. To do that you must LISTEN. So many of us are processing our own response to the speakers comments WHILE we are supposedly listening to them. I have a friend that is really annoying in conversations. He will jump in before I am done and will repeat a half sentence three times until I stop talking so he can comment. It is obvious that he is not interested in my opinion/comments and is much more interested in making his rebuttal before I am done. He has never acquired the skill of listening.

Another important point in listening is to determine their definitions of the words they use. When I was giving seminars I usually started by asking 4 or five people in the front row to visualize the color blue. Then I would have each one describe in detail their shade of blue. None were ever alike. Point is, I said blue and they each had their own version of that one word. Their life experiences dictated the shade of blue they visualized. It is the same with each word we use. Our life experiences will determine which meaning of the word we are intending to convey. You must listen carefully to the speaker to fully understand their intent.

Ernest Hemingway once said “When people talk, listen completely. Most people never listen.” People want to be heard and listened to; they want to feel like someone cares. Listening is one of the greatest gifts you can give to another person. People will naturally gravitate towards you, and appreciate you.

This post provides tips on how to be a better listener. For this list of tips we assume that you are going to make a commitment to improve your listening skills.

  1. Listening is not a skill with which we are born. We must develop good listening skills. Practice the skill each time you are involved in a conversation for the next month.
  2. You have two ears and one mouth, use proportionally. Most people like to talk, especially about themselves. If you are the type that wants to jump in and offer an opinion or suggestion in the middle of the conversation, make every effort not to do so. Give the speaker the opportunity to be fully heard. TIP: To keep your own thoughts at bay, in your mind, repeat every word the speaker says, immediately after he has said it. You will be listening only to the speaker’s words.
  3. Give the speaker your undivided attention. Regardless, if you are listening to a friend, co-worker, or employee, they deserve your undivided attention. Try to eliminate all distractions (e.g., phones, computers, TVs) that would interfere with your giving full attention to the speaker.
  4. If you are listening to a different viewpoint, place yourself in their shoes. Even if you do not agree with them, it may help you to better understand their perspective.
  5. Important points should be written down when listening to someone.
  6. Always be objective when listening to others. Loose any attachment to what is being said by setting aside your own thoughts, judgments, and experiences.
  7. Summarize or paraphrase what has just been by them. This will confirm that you heard him correctly.
  8. Always observe their nonverbal behaviors. If the individual’s words and non-verbal behaviors are contradictory, their arms and/or legs crossed and if they not looking directly at you or avoiding eye contact, and if their body turned away from you, this person is “closed” from having a conversation. They may be embarrassed, or trying to avoid a confrontation, or simply doesn’t want to talk.
  9. If the individual is smiling, looking directly at you, and has a relaxed stance, he is open to dialogue.
  10. Pay attention to how they are conveying their message. Their demeanor will indicate their passion level for that subject. Their tone reflects their emotions. An increased volume and tone changes will indicate anger or passionate about an issue. If they talk faster they are excited and slower when they are depressed.

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A Bad “Business” Day

All of us has had a bad “business” day just like a bad “hair” day. And with human nature, we want to “share” or discontent in many ways. This is not a good situation.

During these hours of discontent, if we are not careful, it will bleed through the phone to our customers.

A contrary point is when we make a call and encounter people who are having their bad “business” day, or worse, we get a call from a customer or a client customer that is less than happy with either the customer or your call center.

There are a myriad of reasons; a problem with the service, you may have said or done something that disturbed a client’s customer and the client is not happy, this list can go on.

Whatever the problem is or was, dealing effectively with upset people is a challenge for the best of us. Diffusing anger and handling difficult issues require special skills and practiced behaviors. It’s hard to be calm and courteous when others are out of control.

To maintain professionalism, try following these steps.

First, just listen. I mean REALLY listen to their opinion, grievance, complaint or venting. It is our nature to compute a solution and then verbalize a lame remedy BEFORE we have all the facts. You cannot offer a valid solution without fully understanding the situation.

The art of listening is patience and silence. Do not interrupt them, let them fully explain their situation and allow the anger to flow out of them, just let them vent… Most times the people will  calm down when they realize that you value them enough to hear them out and they may also begin to hear themselves and recognize that they are overreacting or acting inappropriately.

Second, just apologize. It does not matter who is to blame, the problem is a problem. You may not have had anything to do with the problem, but you do represent the company and you can offer a solution. Just tell the caller you are sorry and that you will help them by finding a solution.

By your willingness to be accountable the caller will start to calm down. They need someone to take responsibility. Make your apology with complete sincerity. If your tone of voice doesn’t match your words, you will aggravate and escalate the situation.

Third, be sympathetic. Identify with their feelings and let them know that you understand why they are upset, this validates the caller’s emotions and says that you are not going to be argumentative.

Fourth, accept responsibility for the situation. Assure the caller that you intend to resolve the issues. Explain to them that you can’t change what has already happened, but you will come up with a solution to the problem. Next, tell the caller exactly what you will do and by when. Do NOT make it worse by making promises that are outside of your control and then failing.

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Plan your Telephone Calls

Your telephone is a very productive tool for business communication. However, few people know HOW to use it effectively. For a majority of business people the telephone usually is a huge waste of time.

To make your phone calls work for you, decide what the mission of the call is to be. Understand your goal, your acceptable results, and the tactics you will employ to persuade the other person. Most often your goal is to have the other person take an action or for you to gather specific information.

If your goal was to have a specific action taken such as to organize a meeting, you must give specific directions to other persons to reach your goal. If your goal is to gather information, you must ask specific questions and it is usually best to do that in a conversation rather than a point by point specific question. In the instance that you need information in a specific manner, you may want to get their e-mail address and use that platform for your information mining.

There are situations where one phone call may have multiple goals, try to be as efficient  as possible to achieve these goals in as short amount of time as you can.

Before making a call, make a plan by writing down all your goals for the phone call. Keep relevant information, such as email addresses, phone numbers, a calendar and all relevant documentation at hand. One of the biggest distractions and a huge waste of time during a call is searching for a file, an email and phone numbers from your computer during the call, worse you may be perceived as unprofessional and that will lead to failure. Emulate a Boy Scout “Be Prepared”.

For a call to be considered a successful call, it always starts with certain information at the beginning of the call such as your name, your affiliation or title  and the reason for the call. If you are quick and clear, you will get permission, stated or implied, to continue. In some instances you may take a few seconds or minutes for social conversation to act as an warming period and acquire a feel for how fast to proceed in your discussion. Be wary of too much “chit-chat”, it can eat up time and your prospect may perceive it to be a waste of their time. In my opinion and experience, 30-45 seconds is adequate before continuing into a business conversation. Try to limit your social conversation to a recent event, or a comment about their organization, never talk politics or religion.

Professionalism dictates that you get to the point of the discussion as soon as you can comfortably make the transition from social conversation to business. Once you are ready to talk business, stick to your plan during the conversation. Always avoid steering or being steered to side issues, you have a finite amount of time and you must always be wary of the value of their time and yours.

By always using written goals you keep on track and provide consistency and professionalism to your calls. If you follow your plan you can effectively and consistently evaluate your performance after each call.

If it is impossible to achieve a specific goal during that call, schedule the follow-up call immediately.

Once your goals are reached immediately bring the call to  an end. Always schedule the next event before the end of the call and ALWAYS review the issues agreed between the two parties, this will insure both sides have not misunderstood their follow-up tasks and it indicates that it is time to say good bye. A follow up email or note mailed to the caller is appropriate.

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