by BusinessConnections | Mar 5, 2010 | Customer Service, Marketing
Every person has a perceived level of acceptability for adequate customer service. Your job is to EXCEED that “level of acceptability”. Most often this “acceptability” is an equation of benefits versus cost. The higher their perceived benefit for the cost, the better...
by BusinessConnections | Jun 1, 2009 | Marketing
In every small business, attracting new customers is the number one priority, however the cost for marketing and advertising is often more than they can afford Unfortunately, most small companies lack the sales and marketing experience and make costly mistakes. One of...