Picture the Scene: A potential client calls your company. You’re out of the office. After staying on the telephone while listening to a recording, they hang up and dial your competitor. You have just witnessed a classic marketing disaster. This lost client needed your services so much that he attempted to personally contact you! In the meantime, your precious dollars in advertising, education, training and state-of-the-art equipment continue to be under-utilized.
Back to the Scene: This potential client then calls the competitor. The competitor is also out of the office, but when the phone rings it’s answered (even though it’s 8 PM on a Saturday) by a cheerful, professional person. “Thank you for calling _____ company. How may I help you?” The key word is help. After this friendly person answers a few questions, she gets the caller’s name, telephone number and brief message. The competitor just turned a potential client into a real client.
Secret #1 to outselling your competition: Hire Business Connections 24-hour award winning live telephone answering service to greet your callers when you’re in a meeting or out of the office.
Secret #2: The first person to talk with a prospect usually makes the sale. Here’s how you’ll impress your clients…after our receptionist has completed taking the message, she enters another keystroke and sends a text message to your mobile phone. Your mobile phone will beep or silently vibrate and the complete message will scroll across the screen. “ZAP” you have your detailed message on the screen of your phone. You don’t even need to write anything because the entire message is displayed on your mobile phone. If urgent, act immediately. If not, respond at your convenience. Remember that old saying your Grandpa and favorite teacher always used “The Early Bird Catches the Worm”. This same logic applies to today’s demanding consumer. While Large Corporations and Big Government Agencies are hiding behind voice mail jail and the internet, you can beat the competition by responding to new sales and service calls immediately. In Down Hill Skiing or the 100 yard dash, what’s the difference between winning a Gold Medal vs. Silver Medal? You only have to be a little faster to win the Gold Medal.