“A phone call is worth so much more than a click to a website”
Pay Per Click (PPC) advertising helps create and maintain a steady pipeline of potential clients. However, you will incinerate marketing funds quickly when paying $100 or more for searches like “personal injury lawyer” and “criminal DUI attorney”. The most effective technique is to nurture them with quality content. If someone searches “hiring an attorney for my car accident” and they land on a frequently asked question page of your website, you will get a better ROI by educating the searcher about the process. Also, provide the searcher a reason to choose you over the lawyer next door. Remember, hiring an attorney is a journey. Part of this journey is a phone call. A phone call is worth so much more than a click to a website. For as little as $80 per month you can have your telephone answered 24 hours a day, 7 days a week. Potential new client calls will be direct connected also known as “Warm Transferred” to the on-call attorney. You are the expert in your field and the more quickly the potential new client talks with the expert the more likely you’ll turn that click or phone call into a paying client. If you wait until the next day you might not get them. If you wait several days you will lose them. Inject a one two punch into your internet marketing campaign by hiring a law marketing professional to help with the complex task of maintaining your pipeline of new clients. Also, hire Business Connections 24 hour business answering service to connect these callers with the on-call attorney. For details about high quality law firm answering services, call 1-866-601-6115 and ask for Dirk Moeller
To find out more about “Warm Transfer” click the below link